A major crisis is brewing in Kollywood, as distributors of Pongal releases are refusing to take delivery of prints. Suddenly distributors are not willing to screen new releases in B and C centers where ticket rates have come down after the new government rates have come into effect.
Earlier theatres which were charging Rs 40 to 50 for new releases have found to their dismay that they can charge only Rs 15 to 25, as per the new rule! Hundreds of releasing centers which used to collect Rs 5 to Rs 7 Lakhs weekly net on superstar films, found that under the new rate card it would be just Rs 1.5 lakhs to Rs 3 lakhs per week!
So these theatres were unwilling to give Minimum Guarantee(MG) amount to the distributors, who in turn has refused to take delivery. The alarming thing is that the producers are yet to issue work order to processing labs to start printing, even after getting censor certificate. And overseas prints of Pongal releases which are traditionally dispatched on Tuesday’s are yet to leave the labs.
Meanwhile producers of Pongal films are claiming that they will release as scheduled. The release schedule is as follows--
Aalwar- Jan 13th, Saturday
Pokiri-- Jan 14th, Sunday
Paruthiveeran- Jan 14th, Sunday
Tamarabharani-- Jan 15th, Monday
Credit : Sify
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